Hugo Gomez is not the type of person who thinks small. The co-founder and CEO of Bourgeois Bohème (BoBo) has big ambitions for the new platform: to redefine the financial landscape as we know it.

We caught up with Hugo to find out how.

Square Mile: Hugo, introduce us to Bourgeois Bohème?

Hugo Gomez: Bourgeois Bohème – known as BoBo for short – is a new financial platform that streamlines high-value transactions and expense management.

Our mission is simple: to bridge the gap between traditional private banks, financial advisors, and the global, digital-first generation while saving time and resource.

SM: How did the idea of BoBo come about?

HG: BoBo is built on the belief that time is the ultimate luxury; we were born as a solution for high-achieving, tech-savvy individuals operating finances on an international scale but facing slow transaction approvals and costly cross-border fees.

With traditional banking struggling to keep pace with the changing financial landscape and the demands of modern wealth, BoBo offers a tailored solution.

By combining unique technologies with expert lifestyle guidance, we are revolutionising the financial landscape and transforming how high-achieving families experience financial freedom while enjoying exceptional lifestyle support.

Our mission is simple: to bridge the gap between traditional private banks, financial advisors, and the global, digital-first generation

SM: How does BoBo work?

HG: BoBo was designed with flexibility, convenience, and financial control at its core. It is the first platform of its kind to offer multi-tiered cash flow and household management – our hallmark feature.

Through one comprehensive digital platform, BoBo members can issue high-limit accounts to family members and staff, manage payments on behalf of clients, reconcile expenses, handle administrative tasks, and access bespoke concierge services.

SM: Are there different membership levels?

HG: Yes, we have three membership levels: Debutant, Star, and the pinnacle of BoBo membership, Legend. Each offers access to a global concierge team as standard. Members can delegate financial admin while knowing that lifestyle arrangements can be made with ease.

Legend members have a dedicated relationship manager, available 24/7 to fulfil any personal request making BoBo truly bespoke to individual lifestyle needs.

SM: What are the dedicated relationship managers able to arrange?

HG: Really anything – our relationship managers are there to facilitate the unattainable.

This can include unique travel experiences, including private jet and yacht arrangements, to arranging personal celebrations and events; securing reservations at Michelin-starred restaurants to connecting members to a black book of contacts from experts in wealth management and real estate, to the best wellness clinics and private education contacts.

All BoBo members also have privileged access to exclusive events, including concerts, fashion shows, and live sports and more.

SM: Tell us more about the payment wearables?

HG: Providing ease of payment for our members, we have introduced a unique selection of payment wearables that seamlessly fit into lives, work across borders, and offer a discreet payment solution – chips can be embedded into individual accessories from bracelets, rings and watch straps to gloves and cufflinks.

SM: What’s next for BoBo?

HG: Staying true to our mission of being a global platform catering exclusively to high-net-worth individuals and private households, BoBo is evolving to provide even greater value. We’re introducing bespoke partnerships to enrich our members’ networks with exclusive access
to premium services and experiences.

By leveraging the power of AI, personalisation will be enhanced across financial management and lifestyle support – from tailored investment insights to smarter concierge services.

AI will aid BoBo in offering an unprecedented level of efficiency and personalisation. Along with blockchain-based transactions, this is how BoBo redefines wealth management for a digitally native global generation. 

See more at bobofin.com